Are you fearful of being in front of the camera? Have you thought about creating videos for your business but are too anxious to have a go? Have you contacted video companies that just take it for granted that you can present without fear or anxiety?
Even though presenting to camera looks easy, we know that’s not always the case. However, with some simple tips and techniques you can get comfortable and look like a star.
Tip #1 – Don’t Memorise (keep it simple)
Contrary to what you might think, you don’t have to learn an entire script – it will make you appear stiff and unnatural. It takes lots of practice to memorise a speech and if you falter while delivering it, it could affect your confidence. The most effective technique is actually to break the video down into the most important points. Rehearse by writing notes in the correct order and then practice your delivery without worrying about saying it the same way twice.
If the above method is troublesome for you, we can always use a teleprompter.
Tip #2 – Practice Being Comfortable
If you are afraid of being in front of the camera you can do practice recordings first to see how they look.
Record yourself until you develop a level of comfort presenting to the camera. You can use any device, a mobile phone, tablet or webcam, it doesn’t matter.
It takes time to get used to seeing yourself, but do it anyway. Then, get your colleague or friend let you know if you seem natural or stilted or if some of your movements are too distracting. Remember to smile and you’ll feel more comfortable more quickly.
Tip #3 Maintain eye contact with the camera (Your best friend)
If you look off camera, people will wonder who you are talking to. Tell yourself that the camera is your best friend or your best client and it will make a world of difference. Another method is to pretend that you are seeing a person just behind the camera. You can put a photo behind the camera and talk to that.
Almost always it is only one person watching your video so speak to them one on one, just like you would to a real person.
Tip #4 Breathe!
Don’t forget to breathe while speaking in front of the camera! Before you start to record, take a few deep breaths and then try to take breaths at the end of every sentence while you are recording.
Breathe slowly and deeply through your nose, it is more silent that way and can help you steady your pace. The best presentation voice is not about your words, it’s about how you breathe.
Tip #5 Use your hands
Many people think they shouldn’t move our hands when presenting to camera because they are worried they will look nervous and out of control. In fact, gestures are a very powerful aspect of our self-expression.
While being filmed, try to keep your elbows bent just above your waist. That way your hands will be visible but not in the way. When standing, the best gestures are around the middle of your chest, never wider than your body and never higher than your neck.
“Remember, your message is not about you, it’s about your audience. Relax and focus on the people who will be watching you.”
Creating promotional videos for your business can be a fun and easy process! Contact Intro2Outro to find out about our special deals for small business today.