3 must have videos for your small business

By admin | Uncategorized

May 26

If you only make three videos to promote your content, make it these

  • Business Explainer Video
    Pure and simple, this video shows prospects what you do. Once you have started with a ‘hook’ and explained that you understand their problem, the next step is to introduce the solution your business provides and to follow it up with a clear call to action.

This clip should be no more than two – three minutes long. It will sit on top of your homepage and can also be distributed across social media and other mediums to promote your business and educate your clients.

  • FAQs  
    Do you find you are answering the same questions from clients over and over? The simple solution to reduce the amount of time you spend with new prospects is to record a video that answers these questions and positions you as an expert.

    There is a simple way to structure FAQ videos: a question and answer, then a call to action. We call it the 10 by 10 approach. Firstly, start with ten of your most frequently asked client or prospect’s questions. Follow this up with 10 questions your clients should be asking (questions that educate them on why you are different) e.g. why they shouldn’t shop around on price rather have their problem solved straight away.

    At Intro2Outro, we can film 5-10 FAQ videos in one shoot. Some business owners prefer not to use a script. If you do have a script, we can provide a teleprompter so you can look directly at the camera, similar to a someone reading the news. These videos can then be released over a period of time on social platforms, youtube and your website. This bundle approach saves you money and won’t take up too much of your time.

Get in touch for an FAQ video package quote today.

  • Testimonials

One of the biggest hurdles for small business owners is getting customers to believe your claims.

The most powerful way to do this is to show them someone who has been in their situation and to have that person explain how well their problem has been solved.

The great thing about testimonial videos is that they can be shot anywhere – at a client’s premises, at your business or at an external location.
Here is a basic structure to follow for testimonials:

Before: Ask your client to explain what problems they were facing, why they were getting stuck, why they decided to work with you, how they found you and the deciding factor that made them choose you.

During: Get your client to explain what was it like when they were working with you, the best benefit and the result.

After: Encourage your client to detail wow much of an impact is your help going to have on their future business. What results did they get from the product or service, and what would they say to someone who is in the same position that they were in?

It is cheaper than you think to create professional videos and drive your clients further down the sales funnel. Contact Intro2Outro  for a free quote today.


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