Monthly Archives: May 2016

May 26

How to become a natural when presenting to camera

By admin | Videos , YouTube marketing

 

 

Are you fearful of being in front of the camera? Have you thought about creating videos for your business but are too anxious to have a go? Have you contacted video companies that just take it for granted that you can present without fear or anxiety?

Even though presenting to camera looks easy, we know that’s not always the case. However, with some simple tips and techniques you can get comfortable and look like a star.

Tip #1 – Don’t Memorise (keep it simple)

Contrary to what you might think, you don’t have to learn an entire script – it will make you appear stiff and unnatural. It takes lots of practice to memorise a speech and if you falter while delivering it, it could affect your confidence. The most effective technique is actually to break the video down into the most important points. Rehearse by writing notes in the correct order and then practice your delivery without worrying about saying it the same way twice.

If the above method is troublesome for you, we can always use a teleprompter.

Tip #2  – Practice Being Comfortable

If you are afraid of being in front of the camera you can do practice recordings first to see how they look.

Record yourself until you develop a  level of comfort presenting to the camera. You can use any device, a mobile phone, tablet or webcam, it doesn’t matter.

It takes time to get used to seeing yourself, but do it anyway. Then, get your colleague or friend let you know if you seem natural or stilted or if some of your movements are too distracting. Remember to smile and you’ll feel more comfortable more quickly.  

Tip #3  Maintain eye contact with the camera (Your best friend)
If you look off camera, people will wonder who you are talking to. Tell yourself that the camera is your best friend or your best client and it will make a world of difference. Another method is to pretend that you are seeing a person just behind the camera. You can put a photo behind the camera and talk to that.

Almost always it is only one person watching your video so speak to them one on one, just like you would to a real person.

Tip #4  Breathe!

Don’t forget to breathe while speaking in front of the camera! Before you start to record, take a few deep breaths and then try to take breaths at the end of every sentence while you are recording.

Breathe slowly and deeply through your nose, it is more silent that way and can help you steady your pace. The best presentation voice is not about your words, it’s about how you breathe.

Tip #5 Use your hands

Many people think they shouldn’t move our hands when presenting to camera because they are worried they will look nervous and out of control. In fact, gestures are a very powerful aspect of our self-expression.

While being filmed, try to keep your elbows bent just above your waist. That way your hands will be visible but not in the way. When standing, the best gestures are around the middle of your chest, never wider than your body and never higher than your neck.

“Remember, your message is not about you, it’s about your audience. Relax and focus on the people who will be watching you.”

Creating promotional videos for your business can be a fun and easy process! Contact Intro2Outro to find out about our special deals for small business today.

May 26

3 must have videos for your small business

By admin | Uncategorized , Videos

If you only make three videos to promote your content, make it these

  • Business Explainer Video
    Pure and simple, this video shows prospects what you do. Once you have started with a ‘hook’ and explained that you understand their problem, the next step is to introduce the solution your business provides and to follow it up with a clear call to action.

This clip should be no more than two – three minutes long. It will sit on top of your homepage and can also be distributed across social media and other mediums to promote your business and educate your clients.

  • FAQs  
    Do you find you are answering the same questions from clients over and over? The simple solution to reduce the amount of time you spend with new prospects is to record a video that answers these questions and positions you as an expert.

    There is a simple way to structure FAQ videos: a question and answer, then a call to action. We call it the 10 by 10 approach. Firstly, start with ten of your most frequently asked client or prospect’s questions. Follow this up with 10 questions your clients should be asking (questions that educate them on why you are different) e.g. why they shouldn’t shop around on price rather have their problem solved straight away.

    At Intro2Outro, we can film 5-10 FAQ videos in one shoot. Some business owners prefer not to use a script. If you do have a script, we can provide a teleprompter so you can look directly at the camera, similar to a someone reading the news. These videos can then be released over a period of time on social platforms, youtube and your website. This bundle approach saves you money and won’t take up too much of your time.

Get in touch for an FAQ video package quote today.

  • Testimonials

One of the biggest hurdles for small business owners is getting customers to believe your claims.

The most powerful way to do this is to show them someone who has been in their situation and to have that person explain how well their problem has been solved.

The great thing about testimonial videos is that they can be shot anywhere – at a client’s premises, at your business or at an external location.
Here is a basic structure to follow for testimonials:

Before: Ask your client to explain what problems they were facing, why they were getting stuck, why they decided to work with you, how they found you and the deciding factor that made them choose you.

During: Get your client to explain what was it like when they were working with you, the best benefit and the result.

After: Encourage your client to detail wow much of an impact is your help going to have on their future business. What results did they get from the product or service, and what would they say to someone who is in the same position that they were in?

It is cheaper than you think to create professional videos and drive your clients further down the sales funnel. Contact Intro2Outro  for a free quote today.